The WCG Champions trophy, a product of meticulous design and innovative technology, is a symbol of victory at the game Olympics. The trophy's streamlined shape, inspired by the hourglass, represents the flow of time and the continuity of the World Cyber Games. The WCG emblem, nestled between the trophy's wings, signifies the athletes' passion and thirst for victory.
The trophy, standing 60 cm tall, is reserved for the top players and is presented during the closing ceremony of the event. The design, while simple, is impactful. The chrome casing gives it weight and substance, reminding players of their journey to the top. The trophy is a unique blend of form and function, a testament to the designer's creativity and ingenuity.
The trophy was brought to life using 3D printing technology. It was assembled from a clear base, outer cover, and emblem in a three-piece set. The use of ABS synthetic resins, a black chrome seal, a golden seal, and a case made of cypress/birch with a branded logo, further enhanced its aesthetic appeal. The trophy weighs over 5kg with the wooden case, standing 600mm high and 180mm in diameter at its widest point.
The trophy was designed for interaction during the closing ceremony of the WCG. All athletes from the winning country were brought onto the stage to hold the trophy high, celebrating their home country's achievement. The design process took three months, from April to July, with the trophy finally being presented in China at the WCG.
The design faced challenges, particularly in engraving and case manufacturing. The case had to accommodate the 60 cm tall trophy and remain upright despite its weight. An iron plate was installed at the bottom of the case to ensure stability. Despite these challenges, the trophy design was a success, integrating the WCG cube motif within a futuristic hourglass frame, combining modern beauty with the feeling of discovery.
The WCG Champions trophy was awarded Silver in the A' Design Award, Trophy, Prize and Competition Design Award in 2020. This prestigious award is a testament to the trophy's outstanding design, creativity, and innovation. The WCG Champions trophy, a symbol of victory, is a perfect confluence of design and victory, a testament to the spirit of the World Cyber Games.
Project Designers: Eidetic Marketing
Image Credits: Eidetic Marketing
Project Team Members: Designer : Felex Zhou, Miyeon Kim
Executive Creative Director : Justin D. Choi
Strategy Planning : Jina Cha
Director : Ashely Jung
Project Name: WCG Champions
Project Client: Eidetic Marketing